A promotion in 1937 offered cash prizes of $25, $10 and $5. To win, people had to pick up a free weekly schedule at a Reed & Reed store and then listen to HCJB between 6 and 7 p.m. to hear the winning number.
In addition to listing HCJB’s radio programs, the pamphlet promoted recordings made by local artists, including “Lady, Buy Me a Rooster” by Haro and Ortiz.
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